Job Description

Digital Content Manager

Muskingum University invites applications for its Digital Content Manager. This position develops thoughtful, engaging, and vibrant content that tells the Muskingum story through its digital channels, with a primary focus on social media, photography, videography, and 

MAJOR RESPONSIBILITIES

• Develop creative, engaging, and audience-focused digital content consistent with institutional priorities and the Muskingum brand.
• Manage the University’s institutional social media channels, including content calendars, publishing, community engagement, and monitoring.
• Identify and develop digital storytelling opportunities highlighting students, faculty, alumni, academic programs, campus life, events, and accomplishments.
• Stay current on social media trends, platforms, algorithms, and best practices and adjust content strategy based on performance.
• Develop and implement paid and organic digital campaigns, including audience targeting, budgeting, optimization, and reporting.
• Monitor social media activity and escalate sensitive, reputational, privacy-related, or crisis-related issues as appropriate.
• Attend University events to capture and publish timely social media, photography, and video content.
• Serve as the University’s primary photographer, capturing and editing images for the website, social media, marketing collateral, advertising, and other institutional needs.
• Create and edit short-form video and multimedia content promoting the University, its programs, people, and events.
• Serve as the primary content manager for the University website, ensuring content is accurate, current, relevant, accessible, and consistent with University standards.
• Apply SEO, accessibility, and user experience best practices to website content and make recommendations to campus offices.
• Collaborate with the University’s web developer on website functionality, technical enhancements, integrations, and other back-end projects.
• Provide training and support for University employees who maintain web content and coordinate quarterly web captain meetings.
• Regularly consult with University departments and offices to identify content needs, provide guidance, and support their strategic goals, including student recruitment, enrollment, engagement, fundraising, institutional reputation, and community connection.
• Develop and maintain policies and best practices related to the University’s website, social media, photography, video, and digital content.
• Monitor website, social media, and campaign analytics and use data to improve digital content and strategy.
• Continually pursue new opportunities, platforms, and technologies to advance the University’s digital presence.

The above statements reflect the general duties and responsibilities necessary to describe the major functions of the position and should not be considered a complete description of the essential functions of the position.  It is not intended to be inclusive, and the employee will be perform other reasonable related duties as assigned by the immediate supervisor. 

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES 

• Bachelor’s degree, preferably in communications, marketing, journalism, digital media, or related field of study.
• Minimum of three years of professional experience in digital communications, social media, website content management, photography, videography, or related field.
• Strong knowledge of social media platforms, audiences, trends, algorithms, analytics, and best practices.
• Strong writing, editing, proofreading, and digital storytelling skills.
• Demonstrated photography skills, including event, portrait, and candid photography.
• Experience creating and editing short-form video and multimedia content.
• Proficiency with Adobe Creative Cloud or comparable photography, video, and audio editing tools.
• Experience creating and maintaining website content in Drupal or a similar content management system.
• Basic understanding of HTML and CSS for content formatting and troubleshooting.
• Experience with SEO, web accessibility, and web and social media analytics.
• Sound editorial judgment and ability to recognize issues requiring consultation or escalation.
• Excellent project management, organizational, communication, and collaboration skills.
• Ability to manage multiple projects and deadlines while maintaining accuracy, quality, and brand consistency.
• Ability to work occasional nights and weekends to photograph, record, and provide social media coverage of University events.

PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES  

• Experience developing and managing paid digital or social media campaigns preferred.
• Understanding of copyright, privacy, FERPA, and accessibility in digital content creation.
• Experience managing higher education social media channels using tools such as Buffer.

HOW TO APPLY

Applications must include a statement of interest and current resume.  If not provided, references may be requested.  Application materials should be sent by email to careers@muskingum.eduor faxed to 740-826-6131.  Please include the position title in the subject line of your correspondence.  This position will remain open until filled, with review of applications to begin immediately.

Muskingum University actively seeks out and welcomes administrators and staff who are committed to excellence in student learning, consider the engagement of diverse viewpoints in the University’s educational programs and activities, and are committed to full inclusivity at the University.  Muskingum University is an equal opportunity employer and welcomes applications from all individuals.

Muskingum University does not discriminate in its employment or educational programs or activities.  Please visit https://www.muskingum.edu/non-discrimination-statementto review the university’s official non-discrimination statement.

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