Job Description

Position Overview

The Account Manager owns the ongoing relationship with a portfolio of child care and early education clients. You will provide consistent, personalized outreach; keep clients informed and confident; coordinate with internal teams; and help ensure every client has a positive experience and a clear reason to continue working with us.

You will also support the development and execution of digital marketing campaigns, including budget setting, deadline management, client communication, performance tracking, renewals, upsells, testimonials, and long-term account growth.

Why You Should Work Here

• Work That Matters: You transform lives by connecting families who need quality child care with the providers who serve them.
• Recession-Proof Growth: An established, fast-growing company that continues to thrive while many competitors struggle.
• Leadership That Has Your Back: A supportive, attentive team that answers your questions and helps you grow, professionally and personally.
• An Owner Who Shows Up: Our owner is actively involved in the business - not just a name on the door.
• Small-Team Feel: A friendly, tight-knit environment where you are a person, not a headcount.
• Remote-First Flexibility: Work remotely while staying connected to a fast-moving, collaborative team. Buffalo-area candidates may also have opportunities for occasional in-person meetings, strategy sessions, or team gatherings.
• Top-of-Market Pay: We pay above market because we hire the best and want to keep them.
• Train to Be the Best: Access $100K+ in training, courses, and materials - enough to make you more knowledgeable than 99.9% of the account managers our competitors employ.
• A Workspace That Feels Alive: Working from home can get lonely, so our virtual Sims-like office keeps the team connected day to day.
• Quarterly Town Halls: Every quarter, you get a full state-of-the-company update, so you are never guessing where things stand.
• The Dream-On Program: Each year, our CEO grants multiple wishes pulled straight from team members' dream boards.
• 25 Days Off: A full 25 paid days off per year, because we want you to have a real life outside work.
• Paid Days to Give Back: 4 paid days a year to volunteer with any charity you choose.

What Success Looks Like

Within your first 90 days, you will build strong relationships across your client portfolio and begin taking full ownership of client success. Ongoing, you will be measured on:

• Renewals: Retain and renew your book of clients by meeting or exceeding monthly and annual renewal targets through proactive demonstration of the value we deliver.
• Member Success: Drive measurable marketing results for the child care businesses you serve, so their success becomes the clearest reason to stay.
• Upsells: Identify and close opportunities to expand each account into additional services and packages that genuinely help the client grow.
• Testimonials & Reviews: Turn happy clients into advocates by consistently generating testimonials, reviews, and case studies.
• Client Communication: Maintain proactive, clear, and timely communication that keeps clients informed, confident, and engaged.
• Internal Collaboration: Coordinate with strategists, media buyers, designers, copywriters, and operations teammates so work moves forward without confusion or dropped balls.

A Typical Week Might Include

• Leading client check-in calls and helping clients understand what is happening, why it matters, and what comes next.
• Reviewing campaign performance and translating numbers into plain-English insights clients can understand.
• Following up on renewals, upsell opportunities, testimonials, and client satisfaction risks.
• Coordinating next steps with internal specialists so campaigns, reports, and deliverables stay on track.
• Proactively reaching out to clients before they have to ask for an update.
• Identifying ways to help clients get better results, increase enrollment, or solve marketing challenges.

Key Competencies

• Relationship Builder: You earn trust quickly and keep clients feeling heard, supported, and valued.
• Clear Communicator: You explain marketing strategy and results in plain, confident language, in writing and on calls.
• Proactive and Organized: You stay ahead of deadlines and manage many accounts without letting anything slip.
• Results-Driven: You are comfortable with data and use it to guide decisions and prove value.
• Consultative Seller: You spot opportunities to help clients do more and can recommend them naturally, without being pushy.
• Ownership Mindset: You treat each client's business as if it were your own and follow through on what you promise.

This Role Is Not for You If

• You want to hide behind email and avoid client calls.
• You prefer simply passing messages between clients and the internal team instead of owning outcomes.
• You are uncomfortable discussing performance, renewals, upsells, or difficult client conversations.
• You need constant reminders to follow up, document next steps, or stay ahead of deadlines.
• You do not enjoy helping small businesses understand marketing in a simple, confident way.

Skills and Experience Required

• 3+ years in account management, client success, or a client-facing digital marketing role.
• Working knowledge of digital marketing, including paid ads, SEO, social media, email, and landing pages.
• Excellent written and verbal communication skills.
• Experience managing multiple client relationships or projects at once.
• Comfort reading campaign metrics and reporting on results.
• Proficiency with CRM and project management tools.
• A reliable remote work setup and availability to work primarily on an Eastern Time schedule.

Preferred Skills and Experience

• Experience in child care, education, franchise, or multi-location businesses.
• Prior experience at a marketing agency.
• A track record of upselling or growing existing accounts.
• Google Ads and/or Meta advertising certifications.
• Hands-on experience with tools such as GoHighLevel, ClickUp, or similar marketing platforms.

Work Environment

This is a full-time, remote-first position with a preference for candidates based in Buffalo, Western New York, or nearby Eastern/Central Time Zone markets. The role is designed for remote work, but Buffalo-area candidates may be invited to occasional in-person meetings, planning sessions, or team events.

About Childcare Marketing Group

Childcare Marketing Group helps child care centers, day nurseries, and early education businesses attract more families, retain enrollment, and grow with smarter marketing. We are a fast-growing, remote-first marketing company serving clients across the U.S., U.K., and beyond.

We are looking for an Account Manager who can build strong client relationships, lead communication efforts, coordinate digital marketing execution, and help our clients clearly see the value of our work.

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